The following information is not intended to be factual but is a class writing assignment from February 2021 to May 2021 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately. 

PRL 214: Writing for PR in the Digital Age

  • Close-up image of a stack of papers. The text on the papers is blurred.

    Fact Sheet

    I was tasked with writing a basic fact sheet for my chosen company, Aerie, that could be sent as a part of a media outreach packet.

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  • A closeup of a man's hands as he is writing on a stack of papers. The man is dressed in business casual attire.

    CEO Letter

    I drafted a (fictional) letter for Aerie CEO Jay Schottenstein to announce an upcoming Aerie-sponsored CSR initiative.

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  • A woman in jeans and a striped long-sleeve shirt reading a newspaper on a public bench.

    Press Release

    I researched, drafted and edited a press release announcing the creation of a new C-suite position at Aerie, Chief Diversity and Inclusion Officer, and Aerie’s choice hire for said position.

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